OEN Workshop: Marketing to Millennials – How to Earn Their Love and Money
Millennials have a reputation for bashing brands in social media, expecting companies to do the impossible in order to win their business, and lacking the sense of brand loyalty that generations before them held. Are these perceptions true? We’ll bust some myths and look at the realities of this coveted demographic’s consumer behavior.
In this session, you’ll discover what makes millenials unique when it comes to choosing the brands and products they buy and talk about. You’ll see real-life examples and learn to craft a brand story that compels them to say, “Yes!”
By the end of this workshop you’ll:
- Develop a better understanding (and appreciation) for millennial consumers
- Know how to deeply define your most ideal customers
- Have a better idea of what tactics you might implement right away to stand out and earn some millennial love
Gina Rau – Mighty Big Impact
Gina is a brandful storyteller who works with organizations, big and small, grow by delivering the right message to the right person at the right time. Through her unique approach, her clients get clear on their target audience, how to reach them and compel them to take action. She’s worked with startups like Opal, OpenSesame and YellowScope, big brands like Taco Bell, McDonald’s, and Whole Foods, and a variety of organizations in between.