VP of Marketing

Hanna Andersson

The Vice President of Marketing with report directly to the CEO and join an accomplished and passionate executive team tasked with aggressively scaling a company that is well-positioned in the growing $7billion premium children’s wear market sector. You will be a strategic brand visionary who will elevate the brand to achieve new levels of awareness, yet must also be hands on and results-driven, responsible for transforming the customer, integrated marketing, and digital strategies to ultimately fuel the next wave of growth for the company. Hanna Andersson is looking for a marketing and digital leader who will come to the role with bold, creative, out-of-the-box ideas to break through the clutter and noise. You will partner with our SVP of Design and Creative and SVP of Merchandising to make us the leading brand in our industry.

Essential Functions:

  • Create a brand marketing strategy that articulates Hanna’s unique story and cultural relevance to boost brand engagement with potential and existing customers
  • Build an integrated marketing strategy that strives for a single view of each customer, enabling a deeper customer relationship and keener insights into how to serve that customer most effectively
  • Execute a CRM strategy that enables best-in-class performance/digital marketing
  • Develop an ecommerce strategy that meets and exceeds the demands of parents and other Hanna core customer segments
  • Run a business intelligence and analytics strategy that strives for continuous improvements and refinement of marketing models to support acquisition and loyalty efforts
  • Partner to develop an organizational and talent management strategy that attracts, retains, and develops the best marketing and digital team in the industry

Requirements:

  • Minimum 8 years experience in marketing leadership roles of increasing responsibility
  • Minimum 5 years experience leading the brand strategy for a high growth consumer-focused company
  • Strong integrated marketing mindset with the ability to balance and synchronize a strategy that involved online and offline customer acquisition and retention, brand communication, advertising, paid and earned media, in-store marketing, catalog marketing, social media, event marketing, guerilla marketing, and influencer engagement
  • A deep passion and appreciation for the power and delicate nature of a great brand and how to leverage that brand to engage and grow a consumer base, drive business decisions, and inform a premium pricing strategy
  • Knowledge of catalog, including circulation and contact strategies, is a plus

At Hanna, our vision is to be the premier children’s lifestyle brand.   We will achieve this primarily through our enthusiastic associates who are customer-focused, innovative, results-oriented and comfortable working in a collaborative and growth-driven work environment. We strive for a culture that is balanced – we work hard, but encourage our associates to maintain a healthy balance in their daily lives.

Hanna Andersson is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

Full time
Corporate
Portland, OR