Marketing Specialist

Strive Footwear

Strive Footwear, a division of International Footcare Ltd. and sister company to LBG Medical Ltd., UK has an immediate ground floor opportunity to join a dynamic company by leading an integrated US digital marketing initiative within the rapidly growing health & wellness sector of the women’s footwear market. In this newly created role and as a remote but key member of the marketing team, you will be empowered to build Strive’s brand awareness, expand market share and generate revenue.

At Strive, we believe in all things natural and aim to deliver on authentic comfort, wellness and a sense of style to everyone that wears our footwear. We do this by incorporating our podiatrist-designed (BFT) technology which transforms a classic flat footbed into one that conforms to the natural contours of your feet topped off with high quality uppers in trend right colors and materials. We have a rich, authentic story to tell and are searching for a ‘voice’ with 2+ years of experience to tell it.

Responsibilities*:
-US contributor to the company’s creative brand and content marketing strategy
-Develop and successfully execute marketing briefs
-Generate performance-based weekly/monthly reports
-Assist in building, managing and maintaining content library
-Create and execute digital content and adverts across social and search platforms
-Firsthand experience in data-driven marketing; SEO, SEM, E-mail marketing, E-comm, amazon advertising a +
-Drive website growth and sell-thru by impacting purchase behaviors
-Monitor and engage with customers via reviews, comments
-Support trade shows, exhibits and experiential marketing activities
-Develop online and offline campaigns, VM and POS materials
-Regular interaction with UK Marketing and US Sales
*Prior experience in the wellness or lifestyle space is a plus but not a requirement

Abilities:
-Creative thinker
-Strong internal, external and interpersonal communication skills
-Self-directed
-Strong analytical and organizational skills
-Highly motivated and engaged (online and offline!)
-Entrepreneurial spirit
-Collaborative and team-oriented
-Project and time management skills
-Multi-tasking skills
-Flexible and nimble
-Problem solving skills
-Goal oriented
-Influencer

Support:
-US Management
-UK Marketing
-Culture that fosters a healthy work-life balance

Compensation:
-Salary: $60K/yr base + bonus
-Benefits: Medical/Dental, 401K, Laptop & Phone

Full Time
Marketing
Portland, OR 97225