Yakima has announced a Holiday Toy Drive in support of the KGW toy drive that seeks to promote active and outdoor lifestyles for the next generation and to foster Portland A&O industry collaboration.
Yakima will be donating cargo boxes to Portland athletic and outdoor companies to be filled with outdoor activity-related toys. The goal is to deliver more than 1,000 toys from Portland’s A&O industry to KGW to show community support for those in need.
Bobbie Parisi, Yakima’s Global Vice President of Brand, said, “Yakima is stepping up to lead an effort to support the already established 2013 KGW Great Toy Drive. As an outdoor brand, our focus is collecting toys that encourage Portland kids to get physically active and play outside. We knew the Portland athletic and outdoor industry recognizes the importance of getting our youth engaged in physical activity for all the obvious health reasons and, honestly, they are the future of our collective industry, our next generation of talent and consumers. We felt that if we could rally the A&O industry around the toy drive we could really make an impact on encouraging kids in our community.”
For more information and to register to order your cargo box for participation, please visit – https://yakima.com/toydrive/
