PORTLAND, Oregon (October 30, 2013)–
Society43 (@Society43), the leader in licensed sunglasses and optical accessories, today announced a licensing agreement with the National Basketball Association (NBA) for a line of sunglasses individually designed for each of the 30 NBA teams.
“We are very excited to expand our reach into the professional sports ranks with this fashion-forward line of NBA sunglasses,” said Jason Bolt, Founder and CEO of Society43. “The NBA fan base is a perfect fit for our design-focused brand and products.”
The sunglasses were designed to incorporate elements of each team’s uniform as part of the design.
“We are looking forward to working with Society43 on a new line of fashion accessories,” said Lisa Piken Koper, Vice President of Licensing at the NBA. “Having a sunglass specialist is a great addition to our product mix.”
The new Society43 NBA line will be available this month, just in time for the beginning of the 2013-14 NBA season. Fans can purchase sunglasses for all 30 NBA teams at www.society43.com or www.NBAStore.com
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About Society43
Established in 2010, Society43 (@Society43) is a socially conscious company that specializes in well-built, stylish and affordable officially-licensed sunglasses and eyewear accessories. The brand currently provides logoed sunglasses to 80 of the largest collegiate sports brands as well as the NBA. To learn more about Society43, visit www.society43.com.
Media Contact
Society43: Brian Berger- brian@brianbergerpr.com- 503-701-2215
NBA: Sheena Morales- smorales@nba.com- 212-407-8204
Source: Society43
