Business Oregon Pop-Up Event in Toyama, Japan
Business Oregon is pleased to announce an exciting opportunity for Oregon companies to participate in a Pop-Up Showcase in Toyama Prefecture from October 31 to November 2, 2025.
The Pop-Up will take place during a vibrant time in Toyama, as the Toyama Marathon—a major community and international event—will be happening in town. This offers increased foot traffic, visibility, and engagement for participating companies.
This event will spotlight Oregon brands and promote cross-cultural and business exchange with local buyers, partners, and consumers in Toyama, one of Japan’s most innovative and eco-conscious regions.
Business Oregon is currently recruiting Oregon companies in the following sectors:
- Outdoor gear and apparel
- Food and Beverage
- Lifestyle and Consumer products
- Sustainable and green technologies
Participants will benefit from:
- Product showcase space within the Oregon Pop-Up Booth
- Market exposure in Japan’s Hokuriku region
- Cultural programming and business promotion support
Event Details
Location: MAROOT, Toyama City, Toyama Prefecture, Japan (next to main train station)
Dates: October 31 (4:00 pm-7:00 pm) – November 2, 2025 (12:00 pm to 4:00 pm)
Participation Fee: $300.00 (includes event advertisement and promotion)
Note: International or local shipping of products to Toyama, Japan will be at the participant’s own expense.
Space is limited. If you’re interested in joining this exciting opportunity to introduce or expand your brand in the Japanese market, please respond by emailing us directly at sharon.kim-geib@biz.oregon.gov, or by clicking the button below.

