JUMPSTART Business Growth Workshop seeks to empower small to medium sized businesses looking to sharpen their existing brand story. Led by design director and innovator Angela Medlin, the four-part, workshop serves founders of direct-to-consumer brands and traded sector companies in the Athletic & Outdoor or Consumer Products space.
JUMPSTART offers insight into the branding process, goal-setting, and how to define consumer identity, brand attributes, products, and/or services. Each session of the workshop focuses on a different aspect of business development: Founder, Brand, Consumer, and Product.
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MEET ANGELA MEDLIN
Angela Medlin is a design leader, creative mentor, and problem solver changing the face(s) of the global product industry. Medlin’s design career extends across several iconic brands along the west coast and she has accumulated an impressive portfolio as she re-imagined apparel for athletes and lifestyle apparel consumers over the course of three decades.
“The guidance I received from Angela over the last two months was insightful, encouraging and most helpful…to be able to bounce and share ideas with the JUMPSTART cohort was simply amazing. Speaking about the brand and explaining how our product and brand are innovative is so much easier now after working through the process with Angela and my peers in JUMPSTART.“
—Kirk Ohly, co-founder, Suweeka
“As a small business entrepreneur, attending a JUMPSTART workshop on brand storytelling was incredibly helpful. It gave me fresh insights into how to share my story authentically and reminded me that connecting with my audience starts with being open and relatable. I can’t wait to see what the next few workshops teach us.“
—Vanessa Deets, owner, A Branch & Cord
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