Applications open for Shoppe On 2021 opportunity

Ready for new opportunities in 2021? Looking to reach new buyers? Need affordable wholesale opportunities? Then considering applying to be part of Prosper Portland’s Shoppe On collection.

Prosper Portland/Portland A&O is seeking up to 10 Portland brands to feature at Shoppe Object’s virtual trade show, Shoppe On. Applications are due end of business, Friday, December 18, 2020 (extended from original date). Applications will be reviewed and selected by Shoppe On to be part of the February 8, 2021 virtual marketplace.

Once selected, Prosper Portland/Portland A&O will reimburse companies for 50% of the $2,500 standard participation fee. Participation includes access to the virtual sales platform, The Marketplace, the 3-day kick-off, and a full 6 months of lead generation, sales management, editorial content, and ongoing wholesale marketing like none other. Plus –– NO commission.

In addition to the subsidized entry fee, all accepted brands will also be featured in a Portland digital showcase on the Shoppe Object marketplace (similar to the Showcase Japan page). Your brand could be part of a select group of Portland brands given the opportunity to reach new buyers and align with fellow Portland makers at half the normal cost to participate.

What is Shoppe On?

Shoppe On is Shoppe Object’s virtual marketplace created in response to Covid 19:

  • It brings Shoppe Object’s singular community to life online.
  • Over 5,000 buyers from across the world.
  • It highlights an edited selection of the most vital, exquisite, and design-driven brands and makers of the day.
  • It is a discovery, curation, editorial and commerce delivered in an attractive and robust digital package, available to top-tier buyers 24/7.
  • It is a vital complement to Shoppe Object’s in-person shows and an online hub for trade and connection, all season long.
  • It allows brands to manage their own showrooms, buyers to enjoy virtual event days and themed feature weeks, and all to join in real-time engagement and business building opportunities.

What is included?

  • A public-facing Brand Profile Page, showcasing your brand highlights with links to your website, social, and email. As a digital showroom, you can house your look-book, upload and edit limitless products, and manage orders and communication from a user-friendly dashboard.
  • A public-facing Portland themed showcase page featuring all selected brands.
  • No commissions.
  • Manage current and new customers and conduct lead generation with analytics to drive business throughout the season, all in one place.
  • Schedule and conduct appointments via video chat.
  • The Marketplace features vetted buyers with Buyer Profiles can explore your catalogue and place orders.
  • Robust editorial opportunities available throughout the season, based on high-quality submitted images and content. 
  • Process orders with a quick payment connection via Stripe, or choose to process payments through your own payment portal.
  • Buyers can shop products by category or by brand, with familiar ‘Add to Cart’ functionality. Purchase orders are automatically organized and split by brand, with prompts for minimum opening and reorder amounts.

Application Requirements

  • You sell a non-food consumer item (Services, Food & Beverage products, or Cannabis products are not applicable)
  • You have the ability to support wholesale clients in the US
  • You have a wholesale catalog for 2021
  • Your company, production or employees are based in Portland
  • You are able to create a Shoppe On account/virtual showroom by January 26, 2021
  • You can afford the other half of the application fee ($1,250)

Please note: Applicants should have trade show experience and the ability to support wholesale clients. Participants need to commit to setting up their platform by January 26. Priority will be given to Women-Owned and People of Color-Owned businesses.

Important Dates and Considerations

  • December 18: Applications for consideration due to Prosper Portland
  • December 21 – January 5: Shoppe On curates final list of brands
  • December 28 – January 5: Brands are notified
  • January 26: Shoppe On profiles must be complete
  • February 8: Shoppe On show starts

Want to be featured at Shoppe On? Apply by December 18:

Prosper Portland/Portland A&O strives to support emerging A&O/Consumer Products brands by providing opportunities to attend a local, national and global wholesale and trade show opportunities. Past wholesale opportunities have included:


Prosper Portland creates economic growth and opportunity for Portland. Our vision is to make Portland one of the most globally competitive, healthy, and equitable cities in the world by investing in job creation, encouraging broad economic prosperity, and fostering great places throughout the city. We aspire to be a workplace of choice with passionate staff excelling in an open and empowering environment and sharing a commitment to our collective success.


Portland A&O powered by Prosper Portland aims to support the success of Oregon’s 800+ Athletic and Outdoor firms through community, peer-to-peer learning, events, and programming.