Ellen Schmidt-Devlin, Co-Founder/Executive Director of Sports Product Management at University of Oregon and Candidate for Doctorate of Management at Case Western Reserve University, is conducting research on the sports and outdoor product industry to better understand how global and local brands become authentic.
While the majority of the research in this industry is consumer-focused, this will be the first study utilizing information from the people in the industry to better understand global and local brand management.
In order to effectively research and understand these trends, they are seeking people within the local A&O industry to complete their survey by October 1, 2018. The survey is completely voluntary and takes approximately 10-15 minutes to complete.
We hope you will take the time to assist them in their research and help provide real-life insights into these industry trends.
Once the survey and research is complete, they will share the findings from this research with the industry, as well as use this information as a tool for educating students.